UNKNOW: Design Project Details

The mission was to interpret the Chinese Proverb: 'Unless we change our direction, we are likely to end up where we are headed'.

My angle was that even if we change our direction, we're still destined to end up where we are headed. The Chinese seem to enjoy this kind of paradox. Having some knowledge of Zen, I decided to apply it to a fresh and charged communication of our fundamental misunderstanding of what constitutes real change.

The key is to 'Change what "Change" means."

I wanted to explore energy and motion in a static, heavily typographic piece, since I am most interested in the motion image major at Grant MacEwan. As an original idea of mine, the UNKNOW concept symbolizes my spiritual focus and passion in life, and it is therefore a delightfully versatile project element to work with.